Our Blog

Unlocking Insights and Expertise: Dive into our Blog for Digital Inspiration

In this article, we'll delve into five of the most frequent website errors we've encountered and provide actionable advice on how to avoid them.

‍

‍

Mistake 1: Skipping the Discovery/Brand Strategy

‍

One of the most common mistakes B2B businesses make is rushing into website design and development without conducting a thorough discovery and brand strategy process. This crucial step involves understanding your target audience, defining your unique value proposition, and establishing a consistent brand identity.

‍

Why is this important?

‍

  • Inconsistencies: With a clear brand strategy, businesses often have consistent branding elements, such as conflicting colours, logos, and messaging. This can confuse visitors and undermine your brand's credibility.  
  • Irrelevant content: A lack of understanding of your target audience can lead to irrelevant content or failing to address their pain points. This can result in low engagement and missed opportunities for conversion.  

‍

How to avoid it:

‍

  • Conduct in-depth research: Invest time in understanding your target audience's needs, preferences, and pain points.
  • Define your brand identity: Develop a clear and compelling brand story that resonates with your target audience.
  • Create a content strategy: Develop a content strategy that aligns with your brand identity and addresses your target audience's needs.

‍

‍

Mistake 2: Poor User Experience (UX)

‍

A poor user experience (UX) can significantly impact your website's success. Visitors will likely leave and go elsewhere if your website is difficult to navigate, slow to load, or needs clear information.

‍

Common UX mistakes:

‍

  • Slow loading times: Large image files, complex code, and inefficient hosting can all contribute to slow loading times.  
  • Complex navigation: A simple navigation menu can make it difficult for visitors to find what they want.
  • Mobile-unfriendly design: In today's mobile-first world, your website must be optimised for mobile devices.

‍

How to improve UX:

‍

  • Optimise images: Compress images to reduce file size and improve loading times.  
  • Simplify navigation: Use a clear and intuitive navigation structure that is easy for visitors to understand.
  • Ensure mobile-friendliness: Test your website on various devices and browsers to ensure it displays correctly on all screen sizes.

‍

‍

Mistake 3: Lack of Clear Call to Action (CTA)

‍

A clear and compelling call to action (CTA) is essential for guiding visitors towards taking the desired action, whether purchasing, signing up for a newsletter, or requesting a demo.  

‍

Common CTA mistakes:

‍

  • Weak CTAs: Vague or hidden CTAs can confuse visitors and deter them from taking action.  
  • Poor placement: CTAs should be prominently displayed and easy to find on each page of your website.

‍

How to improve CTAs:

‍

  • Use strong action verbs: Use action-oriented language to encourage visitors to take the desired action.
  • Create a sense of urgency: Use limited-time offers or scarcity tactics to create a sense of urgency.
  • Optimise for mobile: Ensure that your CTAs are easy to see and tap on mobile devices.

Mistake 4: Outdated Content

‍

Outdated content can damage your business's credibility and trustworthiness. It can also confuse visitors and drive them away from your website.  

‍

Common content mistakes:

‍

  • Stale information: Ensure that your content is up-to-date and accurate.
  • Irrelevant content: Focus on creating content relevant to your target audience and addressing their needs.

‍

How to keep your content fresh:

‍

  • Regularly update your content: Create a content calendar and schedule regular updates to keep your website fresh.
  • Monitor analytics: Use website analytics to track your content's performance and identify areas for improvement.

‍

‍

Mistake 5: Inadequate SEO

‍

Search engine optimisation (SEO) ensures that your website appears in search engine results pages (SERPs) for relevant keywords.

 

Common SEO mistakes:

‍

  • Keyword stuffing: Overusing keywords in your content can actually harm your SEO rankings.  
  • Technical SEO issues: Technical SEO factors, such as mobile-friendliness, site speed, and proper indexing, can also impact your search engine rankings.  

‍

How to improve your SEO:

‍

  • Conduct keyword research: Identify relevant keywords that your target audience is searching for.
  • Optimise your content: Use keywords naturally throughout your website content, including headings, subheadings, and body text.
  • Address technical SEO issues: Use tools like Google Search Console to identify and fix any technical SEO problems.

‍

‍

Conclusion

‍

By avoiding these common website mistakes, you can create a more effective and engaging B2B website that drives leads and generates sales. Focus on user experience, clear calls to action, updated content, and strong SEO to position your business for success in the competitive online marketplace.

‍

Ready to take your B2B website to the next level? Contact our team today for a free consultation and learn how we can help you create a website that drives results.

Website
5 Min Read
5 Common Website Mistakes Costing Your B2B Business Sales
Robert Smart
September 18, 2024
September 18, 2024

Data as the Fuel for Growth

‍

Data-driven decision-making involves leveraging factual information and insights to guide strategic choices. This approach offers a multitude of benefits for businesses:

‍

  • Increased Efficiency: Data analysis helps identify optimal resource allocation and streamline processes, improving efficiency and cost savings.
  • Reduced Risks: Data-driven decisions are less prone to guesswork and biases, minimising risks associated with launching new products or entering new markets.
  • Improved ROI: By understanding customer preferences and market trends, businesses can tailor their offerings and marketing strategies for maximum return on investment (ROI).

‍

Data serves as the fuel for this powerful decision-making engine. It allows businesses to uncover valuable insights into customer needs, market trends, and competitor activity. This knowledge empowers them to anticipate market shifts, identify gaps in the market, and ultimately, develop winning strategies.

‍

‍

Why Competitor Research Matters

‍

Competitor research is a fundamental aspect of a data-driven business strategy. It's the process of gathering and analysing information about your competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis). This research provides a clear picture of the competitive landscape, allowing you to:

‍

  • Understand Your Competition: By analysing competitor data, you can gain a comprehensive understanding of their:
    • Products and Services: Identify their product offerings, key features, and pricing strategies.
    • Marketing Strategies: Analyse their marketing campaigns, target audience, and brand messaging.
    • Customer Acquisition and Retention Strategies: Uncover their customer acquisition strategies and understand how they retain customers.
  • Benchmarking: Competitor data allows you to benchmark your performance in key areas. This can reveal areas for improvement, such as pricing strategy, product development, or customer service.
  • Innovation Inspiration: Studying your competitors can ignite your innovation engine. By analysing their strategies and anticipating potential market shifts, you can identify opportunities for new product development or service offerings that address unmet customer needs.

‍

‍

Key Aspects of Data-Driven Competitor Research

‍

Effective competitor research requires a multi-pronged approach, utilising various data sources and analytical techniques:

‍

  • Data Sources: A plethora of resources can provide valuable competitor insights. Here are some key sources:
    • Company Websites: Company websites offer a wealth of information about their products, services, pricing, and target audience.
    • Social Media Analytics: Social media platforms provide valuable insights into customer sentiment towards your competitors, brand perception, and marketing campaigns. Industry reports and publications offer in-depth analysis of market trends and competitor activity.
    • Customer Reviews: Customer reviews on independent platforms or your competitor's website reveal valuable insights into customer satisfaction and areas for improvement.
    • Industry Events and Conferences: Attending industry events can provide firsthand information about competitor strategies and upcoming product launches.
  • Analysing Competitor Data: Once you've gathered competitor data, it's time for thorough analysis. Here are some key data points to focus on:
    • Marketing Campaigns: Analyse competitor marketing campaigns across various channels, including social media, email marketing, and content marketing. Identify their messaging, target audience, and the types of content they produce.
    • Product Offerings: Deep-dive into competitor products, compare features and functionalities and analyse their pricing strategies.
    • Customer Sentiment: Analyse customer reviews and social media mentions to understand customer perception of your competitors' products and services.
  • Actionable Insights: The true value of competitor research lies in transforming data into actionable insights for your business strategy.
    • Leverage competitor data to identify gaps in the market and develop unique selling propositions (USPs) for your products and services.
    • Benchmark your pricing against competitors and adjust your pricing strategy to be more competitive or highlight your value proposition.
    • Analyse competitor marketing campaigns to identify and adapt successful tactics to your marketing strategy.

‍

‍

Beyond the Basics: Advanced Competitor Research Techniques

‍

In today's digital age, a variety of advanced tools and techniques can enhance your competitor's research efforts:

‍

  • Web Scraping: Web scraping tools can automatically extract data from competitor websites, providing insights into pricing structures, product descriptions, and marketing campaigns.
  • Social Listening Tools: These tools track brand mentions and analyse online conversations, revealing customer sentiment towards your competitors.
  • Competitive Intelligence Platforms: Dedicated competitive intelligence platforms aggregate data from various sources, offering a comprehensive view of your competitor's landscape.

‍

The business landscape is constantly evolving. Customer needs and industry trends shift like dunes. Companies that rely solely on intuition risk getting buried. Competitor research and data analysis provide a compass for navigating this ever-changing terrain. By harnessing the power of data and transforming it into actionable strategies, businesses can secure a competitive edge, refine their offerings, and achieve long-term success.

Growth Driven Design
5 Min Read
Data-Driven Decisions: Why Competitor Research is Key to Your Business Strategy
59er Digital Team
July 21, 2024
July 21, 2024

While this strategy might seem like a quick path to customer acquisition, a hidden danger lurks beneath the surface: lowballing yourself. Pricing your SaaS too low can have a surprisingly detrimental effect on your business, hindering growth and undermining the perceived value of your product.

‍

In this blog post, we'll explore why lowballing your SaaS is a recipe for disaster and explore alternative strategies for ensuring your pricing reflects the true value you deliver.

‍

‍

The Detrimental Effects of Lowballing Your SaaS

‍

There's a misconception that a lower price tag automatically translates to more sales. While it might initially get you in the door, the long-term consequences of lowballing your SaaS can be severe. Here's how it can hurt your business:

‍

  • Lowers Perceived Value: In the world of SaaS, price often acts as a signal of quality. A low price point can subconsciously lead customers to believe your product offers less value than its competitors. Think about it—would you trust a  $10 surgery tool over a $1000 one?
  • Erodes Profit Margins: SaaS businesses have ongoing development, maintenance, and support costs. Pricing your product too low makes generating sufficient profit to reinvest in growth and product improvements difficult. This creates a vicious cycle in which you constantly struggle to stay afloat, hindering your ability to innovate and compete effectively.
  • Attracts the Wrong Customers:  Low prices tend to attract customers who focus solely on getting the cheapest deal rather than those who value your product's specific features and benefits. These customers are more likely to churn quickly if a competitor offers an even lower price, leaving you with a revolving door of unsustainable customer relationships.
  • Hinders Long-Term Growth:  Lowball pricing makes it challenging to scale your business. With sufficient profit margins, you can invest in marketing, sales, and development activities that fuel growth. This keeps you from getting stuck in a cycle of low revenue and limited market reach.

‍

‍

The Value-Based Pricing Advantage

‍

Consider adopting a value-based pricing strategy instead of succumbing to the pressure to undercut competitors. This approach focuses on setting a price that accurately reflects the value your SaaS delivers to customers. Here's how to implement it:

‍

  • Identify Your Value Proposition:  Clearly define the specific benefits your SaaS offers customers. What problems does it solve? How does it improve their workflows or processes? Quantify the value proposition whenever possible. For example, if your SaaS helps businesses save 10 hours per week, translate that into real-world savings.
  • Understand Your Target Customer:  Conduct thorough market research for your ideal customer profile. What are their pain points? What are they willing to pay for a solution? Understanding their needs and budget constraints lets you price your SaaS competitively without sacrificing value.
  • Compare the Competition (Smartly): While competitor pricing should be considered, don't simply undercut them. Analyse what features they offer at their price points. Focus on highlighting your SaaS's unique value proposition and how it justifies your pricing strategy.

Beyond Price: Building Value Perception

‍

Once you've established a value-based price for your SaaS, there are additional strategies you can employ to strengthen the perception of value in your customer's minds:

‍

  • Highlight ROI (Return on Investment):  Quantify your SaaS's positive impact on customer businesses. Showcase case studies and testimonials demonstrating how your product has saved customers time and money or improved efficiency.
  • Offer Excellent Customer Support:  Provide exceptional customer service to ensure users get the most out of your product. This builds trust and reinforces the value proposition of your SaaS.
  • Premium Features and Tiers:  Consider offering tiered pricing plans with different feature sets. This caters to customers with varying budgets and needs while still showcasing the value of premium features in higher tiers.
  • Free Trials and Demos: Offer potential customers free trials or demos to experience the value of your SaaS firsthand. This allows them to see its positive impact on their business before committing financially.

‍

‍

Pricing with Confidence

‍

By adopting a value-based pricing strategy and focusing on building value perception, you can avoid the pitfalls of lowballing your SaaS and set your business up for long-term success. Remember, your price tag is a powerful communication tool. When it accurately reflects the value you deliver, it attracts the right customers, fosters trust, and fuels sustainable growth.

‍

Here are some final takeaways to keep in mind:

‍

  • Confidence is Key: Be bold and price your SaaS confidently. If you believe in the value you offer, your customers will, too.
  • Continuously Evaluate: Pricing is an ongoing process. Monitor market trends, customer feedback, and competitor pricing regularly to ensure your pricing strategy remains optimal.
  • Invest in Value Creation:  Focus on continually improving your SaaS and adding new features that enhance the value proposition for your customers. This justifies a premium price point and strengthens your competitive edge.

‍

By following these steps, you can move away from the race to the bottom and establish your SaaS as a valuable solution that commands a price that reflects its true worth.

SaaS
5 Min Read
Why Lowballing Yourself When Pricing Your SaaS Hurts (And What You Can Do About It)
59er Digital Team
May 20, 2024
May 20, 2024
59er Pink background pattern59er blue background pattern

Latest Posts

Blog Link

Fear not! This article will unveil five common website design sins and equip you with the knowledge to banish them from your online presence. By addressing these pitfalls, you can create a modern, user-friendly website that keeps visitors engaged and returning for more.

‍

‍

Sin #1: Social Media Navigation Bar Bonanza

‍

‍

‍

Remember those prominent social media buttons cluttering your website's top corner? While the intent might have been to encourage social engagement, these buttons can have the opposite effect. Your website's primary goal is to keep users focused on your content and offerings. Social media, with its infinite scrolling and attention-grabbing algorithms, can easily become a rabbit hole, stealing valuable visitor time and diverting them away from your website's core purpose.

‍

‍

The Solution: Social Media Relegation

‍

Instead of giving social media prime real estate in your navigation bar, consider relegating the links to the footer of your website. This keeps them accessible for users who actively seek them out but prioritizes your website's content and user journey.

‍

‍

Sin #2: The Slippery Slope of Sliders

‍

‍

‍

‍

Sliders, rotating banners that showcase multiple messages or images, seem like a great way to cram a lot of information into a single space. However, research has shown that users often have a case of "banner blindness" regarding sliders. They tend to focus on the first slide, with subsequent ones needing to be addressed, especially on mobile devices. Additionally, search engine crawlers can need help to properly index slider content, potentially hindering your website's SEO (Search Engine Optimisation) efforts.

‍

‍

The Solution: Ditch the Slider, Embrace Clarity

‍

Instead of relying on a slider, utilise the hero section of your website for a single, clear, and compelling value proposition. This concise statement could capture your brand essence and highlight the key benefits you offer visitors.

‍

‍

Sin #3: The Cobwebbed Archive: Outdated Blog Posts

‍

‍

‍

‍

A website littered with years-old blog posts can send a worrying message to visitors. It might imply inactivity, a lack of fresh ideas, or even your business is irrelevant.

‍

‍

The Solution: Content is King

‍

Commit to regularly updating your blog with fresh, high-quality content. This demonstrates your expertise, keeps your audience engaged, and helps establish your website as a valuable resource. If maintaining a consistent content creation schedule proves challenging, consider removing blog post dates altogether. While the lack of dates might not be ideal for some content formats like news articles, it can prevent a cluttered and outdated look for your website. Remember, a website that feels recent and active fosters trust with visitors and positions you as a thought leader in your industry.

Sin #4: Annoying Pop-Ups

‍

‍

‍

‍

There's a fine line between encouraging email sign-ups and alienating visitors with intrusive pop-ups. Imagine landing on a website only to be bombarded with a pop-up demanding your email address before you've even had a chance to explore the content. This aggressive approach often leads to frustration and "back button" clicks.

‍

‍

The Solution: Strategic Pop-Ups, Happy Visitors

‍

The key to pop-ups lies in strategic implementation—target visitors who have already engaged with your content. For instance, a pop-up offering a free downloadable guide (a lead magnet) might appear after a visitor spends a certain amount of time reading a blog post. Alternatively, consider pop-ups for exclusive discounts or promotions to incentivise conversions from interested visitors.

‍

‍

Sin #5: Stock Photo Purgatory: Breaking Free from Clichés

‍

‍

‍

‍

Cheesy stock photos—the ones featuring generic handshakes or staged smiles in sterile office environments—do little to connect with your audience. These generic images scream "unoriginal" and fail to represent your brand's unique value proposition.

‍

‍

The Solution: Invest in Visual Identity

‍

A modern website needs high-quality, unique images that reflect your brand and resonate with your target audience. Consider showcasing your team members, office space or real-life customers interacting with your product or service. This injects a dose of authenticity and builds trust with potential customers.

‍

‍

Bonus Tip: Embrace Cutting-Edge Tools

‍

The design world constantly evolves, and new tools are emerging to empower creators. Explore design tools like Midjourney, an artificial intelligence program capable of generating high-quality, custom stock photos. This allows you to ditch the cliché stock photo library and create unique visuals that perfectly capture your brand identity.

‍

‍

The Impact of a Modern Website

‍

By addressing these website design sins, you can create a website that is aesthetically pleasing and strategically designed to convert visitors into leads or customers. A modern website fosters a positive user experience, improves brand perception, and drives business growth. Here are some key benefits of a well-designed website:

‍

  • Enhanced User Experience (UX): A user-friendly website with clear navigation, fast loading times, and mobile responsiveness allows visitors to find the information they need quickly and easily. This translates to higher visitor engagement and satisfaction.
  • Improved Search Engine Optimisation (SEO): By incorporating SEO best practices like using relevant keywords and optimising page structure, you can improve your website's ranking in search engine results pages (SERPs). This increases organic traffic and drives more qualified leads to your website.
  • Boosted Brand Credibility: A professional and modern website design builds trust with potential customers and conveys a sense of authority in your industry.
  • Increased Conversions: A well-designed website with clear calls to action (CTAs) encourages visitors to take the desired action, whether it's subscribing to your newsletter, downloading a white paper, or purchasing.

‍

‍

Invest in Your Digital Presence

‍

Your website is a vital asset in today's digital age. By avoiding these common design pitfalls and implementing the solutions outlined above, you can create a website that reflects your brand's unique identity and resonates with your target audience. Remember, a modern and user-friendly website is an investment that pays off in the long run, fostering brand loyalty, driving conversions, and propelling your business forward.

Website
6 Min Read
Website Design Sins You Didn't Know You Were Committing (and How to Fix Them)
Your website is often the first impression you make on potential customers. A well-designed website fosters trust, conveys professionalism, and ultimately drives conversions. However, even the most well-intentioned websites can fall victim to design choices that hinder user experience and push visitors away. These choices, sometimes remnants of bygone design trends, can make your website feel outdated and hurt your brand image.
Robert Smart
May 6, 2024
Blog Link

The problem lies in the need for a better understanding of your ideal customer. They're not just statistics; they're real people with specific needs, wants, and challenges. This is where buyer personas come in, offering a powerful tool to transform your marketing and sales efforts.

‍

‍

What are Buyer Personas?

‍

Imagine a detailed profile of your perfect customer, encompassing their demographics, goals, challenges, and preferred communication channels. That's the essence of a buyer persona. It's a fictional representation based on real data and insights, helping you visualise and understand your ideal customer more deeply.

‍

‍

Why are Buyer Personas Important?

‍

Developing buyer personas unlocks numerous benefits:

‍

  • Targeted Marketing and Sales: Instead of a one-size-fits-all approach, you can tailor messaging and strategies to resonate with specific customer segments, increasing relevance and engagement.
  • Effective Content Creation: By understanding your audience's needs and interests, you can create content that addresses their pain points and offers valuable solutions. This leads to higher engagement and brand loyalty.
  • Enhanced Customer Experience: Personalised communication tailored to each persona's needs fosters a positive customer experience, increasing satisfaction and long-term relationships.

‍

How to Create Buyer Personas: A Step-by-Step Guide

‍

Creating buyer personas requires gathering data and weaving it into a compelling profile. Here's a step-by-step guide:

‍

‍

1. Gather Data:

‍

  • Customer Surveys: Conduct surveys to understand your existing customer base's demographics, buying behaviour, and pain points.
  • Website Analytics: Analyse website visitor behaviour to understand what content resonates, which pages generate leads, and where users drop off in the conversion funnel.
  • Market Research: Conduct market research to understand your target market's trends, preferences, and challenges.
  • Sales Team Interviews: Sales reps often possess valuable insights from customer interactions and can provide valuable data points.

‍

‍

2. Identify Key Demographics:

‍

  • Age: Understanding your target age group helps tailor communication style and messaging.
  • Gender: While not always relevant, gender can sometimes help with specific product offerings or messaging.
  • Occupation: Understanding your audience's profession lets you connect their professional needs with your product or service.
  • Income: This can help determine pricing strategies and target specific income brackets.
  • Location: Understanding your target audience's location allows for localised marketing efforts and content personalisation.

‍

‍

3. Define Goals and Challenges:

‍

  • Goals: What are your ideal customers trying to achieve? What are their aspirations?
  • Challenges: What are the pain points and obstacles your ideal customers face?

‍

‍

4. Develop a Profile:

‍

  • Give your persona a name: This helps personalise the profile and makes it easier to connect with during decision-making.
  • Background story: Briefly describe their personal and professional background, adding context to their motivations.
  • Personality: Describe their personality traits, such as analytical, tech-savvy, or risk-averse.
  • Quotes: Include quotes that illustrate their thoughts, concerns, and motivations.

How Buyer Personas Boost Sales and Conversions: Actionable Insights

‍

Now that you have your buyer personas, it's time to leverage them to boost sales and conversions. Here are some actionable use cases:

‍

Content Creation:

‍

  • Develop content that directly addresses your personas' pain points and goals. This could include blog posts, case studies, white papers, webinars, or infographics.
  • Tailor your content to their preferred communication style. Some personas prefer concise and visual content, while others prefer in-depth and detailed articles.

‍

Sales Outreach:

‍

  • Personalise your sales pitch based on the specific persona you're reaching out to. Highlight features and benefits that directly address their unique challenges and needs.
  • Utilise the persona's preferred communication channels: email, phone calls, social media messages, or even in-person meetings.

‍

Website Optimisation:

‍

  • Craft website copy and visuals that resonate with your personas. Use language and imagery that speaks to their specific needs and interests.
  • Optimise your website user interface (UI) and user experience (UX) based on your personas' preferences. This can involve simplifying navigation, prioritising relevant content, and ensuring a mobile-friendly design.

‍

‍

Common Mistakes to Avoid When Creating Buyer Personas

‍

Here are some common mistakes to be aware of when developing buyer personas:

‍

  • Relying on assumptions: Don't base your personas solely on guesswork. Gather data and research to ensure your personas represent real customers.
  • Creating too many personas: Start with a few core personas representing your most important customer segments. Having too many personas can be overwhelming and difficult to manage.
  • Not involving different teams: Incorporate insights from marketing, sales, and customer service teams for a well-rounded understanding of your ideal customer.
  • Not updating your personas: Buyer personas should be reviewed and updated regularly as your business grows and your target market evolves.

‍

By avoiding these pitfalls and following a data-driven approach, you can create valuable buyer personas that will significantly impact your marketing and sales efforts.

‍

‍

The Roadmap to Success with Buyer Personas

‍

In today's competitive landscape, understanding your ideal customer is no longer a luxury; it's a necessity. Buyer personas provide a roadmap to success, enabling you to tailor your marketing and sales strategies for maximum impact.

‍

By investing time and resources in developing accurate buyer personas, you can expect to see:

‍

  • Increased brand awareness and customer engagement
  • Improved lead generation and conversion rates
  • Enhanced customer experience and satisfaction
  • Ultimately, a significant boost in sales and revenue

‍

So, ditch the generic marketing messages and embrace the power of buyer personas. By understanding your dream customer, you can turn them into lifelong advocates for your brand.

‍

Ready to unlock the potential of buyer personas for your business? Here's what you can do:

‍

  • Gather data: Start by collecting data from various sources, as mentioned earlier.
  • Develop your personas: Use the outlined steps and avoid common mistakes.
  • Put your personas into action: Integrate your personas into your marketing and sales strategies.
  • Track and measure results: Monitor the impact of your buyer personas and make adjustments as needed.

‍

By taking these steps, you can transform your understanding of your target market and achieve remarkable results for your business.

Marketing
6 Min Read
Meet Your Dream Customer: How Buyer Personas Can Boost Sales and Conversions
Have you ever felt like you're shouting your message into the void, unsure if anyone is listening? This is a common struggle for many businesses, especially those with a broad target audience.
59er Digital Team
April 3, 2024
Blog Link

Think of these metrics as gauges on your website's dashboard, providing valuable insights into how well it's serving its purpose. By tracking the right metrics, you can identify areas for improvement, optimise your site for better user experience (UX), and ultimately achieve your business goals.

‍

‍

The Impact of Performance

‍

So, why is measuring website performance so crucial? Here are some key reasons:

‍

  • Happy Users: A fast, user-friendly website keeps visitors engaged and returning for more. Slow loading times and clunky navigation lead to frustration and abandonment.
  • Search Engine Love: Google prioritises websites that offer a positive user experience. This means faster loading times and mobile-friendliness can significantly improve your search engine ranking (SEO).
  • Conversions that Convert: A well-performing website converts visitors into paying customers, subscribers, or your desired action. You can see if your website is effectively driving results by tracking conversion rates.

‍

‍

Core Performance Metrics

‍

Now, let's dive into the essential metrics you should be tracking:

‍

  • Page Speed: The holy grail of website performance. Aim for sub-3 second loading times, using tools like Google PageSpeed Insights to identify and fix bottlenecks.
  • Mobile Friendliness: With over half of all internet traffic coming from mobile devices, a mobile-responsive website is non-negotiable. Use Google's Mobile-Friendly Test to ensure your site looks and works flawlessly on any device.
  • User Engagement: Metrics like bounce rate (percentage of visitors leaving after one page), average session duration, and pages per session paint a picture of how engaged users are with your content.
  • Conversion Rate: Track how many visitors take the desired action, whether buying a product, signing up for a newsletter, or contacting you. Analyse different conversion paths to identify areas for improvement.
  • SEO Performance: Monitor organic traffic, keyword rankings, and backlinks to understand your website's visibility in search engines. Tools like Google Search Console provide valuable insights for optimisation.

Going Beyond the Basics

‍

For deeper insights, consider these advanced metrics:

‍

  • Click-through Rate (CTR): Track the percentage of people who click on your links, be it ads, internal links, or calls to action. Analyse what makes certain links more appealing and optimise accordingly.
  • Heatmaps and Session Recordings: Visualise user behaviour by seeing where they click, scroll, and what elements they interact with. This can uncover usability issues and guide design improvements.
  • Technical SEO Metrics: Monitor crawl errors, broken links, and sitemap health to ensure search engines can efficiently index your website. Utilise tools like Screaming Frog to identify and fix technical issues.

‍

‍

Taking Action

‍

The data is in; now what? Here are some actionable tips to improve your website performance:

‍

  • Optimise Images: Reduce image file sizes without compromising quality using tools like TinyPNG, Compressjpg, etc.
  • Minify Code: Remove unnecessary code and whitespace to improve loading times.
  • Leverage Caching: Store frequently accessed data for faster delivery to users.
  • Simplify Design: Avoid complex layouts and heavy elements that slow down loading.
  • High-Quality Content: Create engaging and informative content that keeps users on your site longer.
  • Internal Linking: Make it easy for users to navigate your website with clear and relevant internal links.
  • Call to Action: Tell users what you want them to do with clear and compelling calls to action.

‍

‍

Keep Learning, Keep Optimising

‍

Remember, website performance is an ongoing process, not a one-time fix. Regularly monitor your metrics, experiment with different strategies, and continuously adapt to stay ahead of the curve.

‍

By mastering these key metrics and taking action, you can transform your website into a high-performing powerhouse that delivers exceptional user experiences and fuels your business success.

‍

‍

Further Resources

‍

Website
4 Min Read
Key Metrics to Measure Website Performance
In today's digital landscape, your website is the cornerstone of your online presence. It's your virtual storefront, your hub for information, and your platform for engaging with your audience. But just like a physical store, your website needs regular checkups to perform optimally. This is where website performance metrics come in.
59er Digital Team
February 22, 2024

The Top 10 Marketing Challenges for SaaS Companies

How to Overcome Common Roadblocks and Achieve Growth.

Download eBook
Right arrow
Download eBook
The Top 10 Marketing Challenges for SaaS Companies

What topic would you like to research?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog Link
User Experience
4 Min Read
The Dos and Don’ts of Designing for Mobile User Experience
In today's digital age, where smartphones are practically an extension of ourselves, ensuring an exceptional mobile user experience (UX) is non-negotiable. The surge in mobile device usage demands websites and applications to be seamlessly accessible on the go. Let's dive into the dos and don'ts of designing for mobile UX that can make or break your user engagement.
59er Digital Team
November 29, 2023
Blog Link
User Experience
4 Min Read
The ROI of User Experience: Navigating Business Success with UX Audits
Have you ever wondered what sets successful online businesses apart from the rest? The answer lies in a single question: How well does your website connect with its users? In the competitive world of the internet, user experience (UX) is the secret sauce that can turn curious visitors into loyal customers. In this article, we'll explore the game-changing realm of UX Audits and how this strategic move can significantly impact user retention, drive conversions, and ultimately boost your bottom line.
59er Digital Team
November 21, 2023
Blog Link
User Experience
4 Min Read
Why Your Website Needs a UX Audit
Do you ever wonder why some websites thrive while others struggle to retain visitors? It all boils down to the user experience (UX). Think about your website as the digital storefront of your brand. But what if visitors encounter slow loading times, navigation problems, or confusing layouts? Enter the saviour – a UX audit. This article dives into why your website needs a UX audit and how it can revamp your digital presence.
59er Digital Team
November 6, 2023
Blog Link
Webflow
4 Min Read
Five Reasons your SaaS Business will love Webflow
Within the Software as a Service (SaaS) businesses, the importance of an engaging online presence holds immense weight. Your website serves as the digital storefront, the primary gateway for potential customers, and the face of your brand. As a result, the website design and development process plays a pivotal role. Enter Webflow—a game-changing website builder steadily gaining traction among SaaS enterprises for several compelling reasons.
59er Digital Team
November 1, 2023
Blog Link
Webflow
4 Min Read
6 Webflow Features We Really Love at 59er Digital
We've been avid users of Webflow since its early days, and it's been an incredible journey witnessing the platform's growth and the continuous improvement of its product offerings. As we've embraced Webflow in our workflow at 59er Digital, we've seen our own growth and witnessed how this platform has transformed the web development landscape for marketers. In this article, we're excited to share our genuine appreciation for Webflow by highlighting the six features that have significantly impacted our work and why we hold them in such high regard.
Robert Smart
October 27, 2023
Blog Link
SaaS
7 Min Read
The Importance of Website Optimization for SaaS Success
Amid the rapid evolution of the digital landscape, the Software as a Service (SaaS) sector is experiencing remarkable growth. Companies are constantly pushing the boundaries to deliver innovative solutions that cater to the dynamic demands of their customers. Nevertheless, in the face of intense competition, the merit of having an exceptional product alone cannot guarantee triumph. To truly excel in the SaaS industry, businesses must acknowledge the pivotal role played by website optimisation. This article will explore how optimising your SaaS website can make all the difference in achieving and sustaining success.
59er Digital Team
October 17, 2023